A square-shaped logo was designed to give it more stability with a combination of curved and straight elements that, apart from forming the letter S, give a sensation of movement, flexibility and soften the logo a little so it gives a friendly sensation to it.
The color red was used, which in color psychology provokes an emotional response of love, passion and vitality, along with black, which is associated with prestige and sobriety that align perfectly with what was wanted to be transmitted.

This is a bold logo that in combination with the minimalist design of the business card is enhanced giving a feeling of elegance.